Four focus areas of innovation. Based on my interpretation of the Ansoff Matrix, businesses can strategically focus on one or all four quadrants, depending on their life cycle stage. Early-stage businesses often concentrate on Quadrant 1, while mature businesses may engage with all four areas.
Three driving factors of innovation.In my experience, while technology and financial resources are important, I have seen more businesses fail to become sustainable brands due to a lack of user empathy, vision, values, and culture.
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My framework of a purpose driven organization.
Every business journey should begin with customer obsession. Inspired by Sinek's Golden Circle, aligning purpose within the ecosystem is key:
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Core: Customer understanding and empathy drive decisions.
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Brand Layer: Vision and values reflect customer desires, defining the "WHY."
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Experience Layer: Service design shapes offerings, defining the "WHAT."
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Outer Layer: Product and communication express "HOW" to connect with the audience.
This framework integrates customer experiences with backend capabilities, creating solutions that meet current needs and build future resilience, transforming innovation into an expression of purpose.
My 8P's Process of innovation
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PURPOSE
Align / define WHY we what to do what we want to and why is it important to be done.
PERSONA
Understand and empathize with WHO are we solving / creating for and what is shaping their behaviour
PROBLEM / OPPOURTUNITY
Explore WHEN all in the journey does the problem happen, who is involved and its root cause.
PROMISE
Define WHAT would be the desired outcome of the intervention ( mission , values and positioning ).
POSSIBLITIES
Define WHAT would be the desired outcome of the intervention ( mission , values and positioning ).
PRIORITIZE & PLAN
Define WHAT would be the desired outcome of the intervention ( mission , values and positioning ).
PROTOTYPE
Prototype, test and incorporate feedback before you ship WOW.
POPULATE
Define NOW and strategize for scaling by assessing resources, risks, outreach methods, and cash flow projections.
My northstar for building brands
At the intersection of market insight and customer needs lies a powerful guide for brand building: the Brand Star Framework. It highlights six key points every successful brand should define:
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Key Insight: The main challenge or trend your brand addresses.
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Core Promise: The unique impact your brand has on customers’ lives.
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Culture: The guiding values of your brand.
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Uniqueness: What sets you apart in the market.
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Offering: High-quality products and services that become the preferred choice.
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Communication: Your brand's overall narrative.
These points connect and reinforce each other, creating a cohesive brand identity that guides decision-making and fosters lasting customer relationships.