Selected Works

From crafting personal hygiene strategies in rural India to developing luxe skincare serum brand, from helping banking with the underbanked to managing wealth for the ultra-high-net-worth , and from Connected cars to Smart luggage, I’ve co created all !Whether it’s garage startups or Fortune 500 giants, I've been part of some fascinating stories.

BFSI - Fintech Innovation Centre

How a private sector bank established an innovation center that delivered impactful workshops, driving investment growth and improving customer satisfaction.

BFSI - Human-Centric Financial Investment

How a mutual fund company empowered first-time investors by enhancing user experience with tailored portfolios, leading to higher conversion rates and satisfaction.

BFSI - Insuring to Ensuring Health

How a fintech startup plans proactive health ecosystem, enhancing customer satisfaction and driving sustainable growth.

Consulting - Great Place to Work for Gen Z

How a consulting firm implemented innovative strategies to engage Gen Z employees, reducing attrition and fostering a supportive workplace culture.

Digital Commerce - Assisted B2C Digital Commerce in India 2

How enlisting local 100,000 micro-entrepreneurs transformed e-commerce penetration in India's Tier 2 markets .

Digital Commerce – Digitizing B2B commerce in India 2 & 3

How targeted research and service design fostered a robust B2B digital commerce ecosystem in India's Tier 2 and 3 regions.

FMCG - Pet food pivot

How a direct-to-consumer pet food brand in India fostered loyalty and boosted sales by celebrating the bond between pets and their owners.

Fashion - Creating a Born Digital Fashion Brand

How a garment manufacturer launched a customizable and sustainable D2C fashion brand, meeting the rising demand for personalization and responsible consumption.

Fashion - Imagining Baby Activewear

How we designed a unique market niche by prioritizing functionality and infant development in a grament for direct-to-consumer brand launch.

Health - Shifting from curative to preventive care

How a leading healthcare brand shifted focus from curative to preventive care using smart wearables, boosting patient engagement and wellness leadership

Mobility - Elevating electric mobility

How a leading Indian two-wheeler manufacturer launched a premium connected vehicle with a lifestyle concierge service.

Real Estate - Digital Ecosystem for Office Complex

How a global real estate firm developed a user-centric digital ecosystem for office spaces, enhancing user satisfaction and fostering community engagement among professionals.

Real Estate - Digital Residential Habitat

How a real estate brand created a digital ecosystem for residents, enhancing security and community cohesion, especially for senior citizens.

Real Estate - Making a City Habitable

How developers of India’s largest privately developed city implemented strategies to promote commerce and livability, cultivating a vibrant community and thriving economy.

Retail - Creating the consumption calander

How a tailored Consumption Panchang boosted sales by 23% and transformed inventory management for a leading Indian retailer.

Retail - Culture of innovation

How a legacy product company created a Center of Excellence to instill a culture of innovation, resulting in over 25 patents and enhanced departmental collaboration.

Retail - Reimagining Furniture Retail for India

How a top furniture retailer transformed its offerings with India-centric designs and customer experiences, resulting in a 30% sales increase and reduced dead stock.

Retail- Re-Imagining Personal Care Category

How a strategic overhaul led to 2.25x growth and enhanced customer engagement for a leading Indian retailer.

Service - Reimagining Public Toilets as Micro-Hospitality

How a premium micro-hospitality model could have transformed the perception of public toilets in India.

Lucky to have collaborated with...

FEDERAL BANK ONDC FUTURE GROUP ERNST&YOUNG TVS MOTORS BROOKFIELD PROPERTIES HONDA MOTORS EMAAR INDIA LAVASA MANIPAL HOSPITALS SUNLIFE ICICI PRUDENTIAL TITAN INDUSTRIES SPRING LIFE IL&FS CDI IQUIPPO KITEX GARMENTS HINDUSTAN UNILEVER DISHMAN PHARMA INDIA POST AMALGUM FOODS MURALAYA DIARY PVR CINEMAS GODREJ PROPERTIES IDEA CELLULAR EDELWESISS CASA GRAND BANK OF BARODA HITACHI QUANCIOUS MINDESCAPES RELIANCE INDUSTRIES USAID ....