Real Estate - Digital Residential Habitat
How a real estate brand created a digital ecosystem for residents, enhancing security and community cohesion, especially for senior citizens.
Introduction:A renowned real estate brand aimed to create a digitally enabled experience and automated facility management system for residents, particularly focusing on enhancing the living experience for senior citizens.
Key Insight:Today’s residential real estate extends beyond traditional structures, emphasizing a comprehensive living experience backed by technology to meet the diverse needs of occupants. This is especially crucial for elderly users.
Action Plan:Our role involved conducting benchmark research and gathering user insights to establish an experience design blueprint for future residential living. This initiative unfolded over six months, meticulously addressing the entire consumer journey from buying to upgrading their living spaces.
Impact:The resulting digital ecosystem offered personalized interactions and streamlined management systems. This led to improved security, greater community cohesiveness, and enhanced response protocols for emergencies, effectively transforming the residential experience.