Real Estate - Making a City Habitable
How developers of India’s largest privately developed city implemented strategies to promote commerce and livability, cultivating a vibrant community and thriving economy.
Introduction:In 2012, developers of India’s largest privately developed city sought effective strategies to promote commerce and enhance livability within their newly constructed areas.
Key Insight:For a city to flourish, economic activities must develop organically, necessitating a critical residential mass and attention to the informal sector that underpins urban life.
Action Plan:We facilitated design-driven research and conducted workshops to create a policy document aimed at the town council that focused on improving daily living experiences while fostering growth in the informal sector through collaborations.
Impact:Our strategy identified several key industries and actionable initiatives designed to attract potential residents, ultimately cultivating a thriving community with robust commercial prospects.