Retail - Creating the consumption calander
How a tailored Consumption Panchang boosted sales by 23% and transformed inventory management for a leading Indian retailer.
Key Insight: India's deeply ingrained festive calendar directly influences consumer purchasing patterns. This cyclic calendar (the Panchang) offered a unique opportunity to optimize inventory management and significantly impact sales.
Challenge: A prominent Indian retailer sought to boost topline performance through optimized food product stocking and enhanced customer experience.
Our Approach: We developed a data-driven, community-specific consumption calendar ("Consumption Panchang"), aligning inventory with local festivals. This resulted in the identification of over 60,000 new seasonal SKUs for 130 communities.
Results: We delivered a 23% increase in overall revenue, with select product categories showing growth up to 40%. Simultaneously, we achieved significant improvements in Net Promoter Scores and brand recognition.