Fashion - Creating a Born Digital Fashion Brand
How a garment manufacturer launched a customizable and sustainable D2C fashion brand, meeting the rising demand for personalization and responsible consumption.
Introduction:In 2017, a garment manufacturer sought to launch a direct-to-consumer (D2C) brand that offered fully customizable and sustainable fashion products, leveraging emerging trends in the digital space.
Key Insight:There is a growing demand for sustainable and fully customizable fashion labels. Consumers are increasingly seeking brands that align with their values and offer personalization options in their purchases.
Action Plan:We guided the client through strategic workouts and ethnographic research aimed at designing a streamlined user experience (UX) process flow for the new fashion brand. This development included creating a comprehensive brand positioning and go-to-market strategy.
Impact:The brand “Quancious” successfully emerged as a compelling water-positive fashion label. With a robust UX flow allowing customers to design and customize their garments, the brand captured meaningful stakeholder engagement while promoting responsible consumption in the fashion industry.