Health - Shifting from curative to preventive care
How a leading healthcare brand shifted focus from curative to preventive care using smart wearables, boosting patient engagement and wellness leadership
Introduction:In 2017, a leading healthcare brand enlisted our help to redefine the future of healthcare through a strategic transformation roadmap aimed at improving service delivery and patient engagement.
Key Insight:A growing demand for smart wearables has paved the way for real-time health data use, shifting perceptions of healthcare from reactive responses to proactive wellness management.
Action Plan:Through market research, we identified opportunities to develop a subscription-based preventive care model that integrated community wellness initiatives, enabling patients to manage their health proactively.
Impact:The transformation led to enhanced patient experiences and significantly boosted participation in wellness programs. Additionally, the brand’s net promoter scores (NPS) improved, positioning it as a leader in forward-thinking healthcare practices.