Mobility - Elevating electric mobility
How a leading Indian two-wheeler manufacturer launched a premium connected vehicle with a lifestyle concierge service.
Introduction:One of India’s leading two-wheeler manufacturers aimed to launch a premium fully connected electric vehicle as part of its strategy to appeal to a digitally-savvy consumer base.
Key Insight:Today’s generation of customers seeks more than just mobility; they demand exceptional experiences and services. A premium product must deliver on these expectations to stand out in a crowded market.
Action Plan:To address these needs, we assisted the manufacturer in developing a lifestyle concierge service that provided exclusive experiences tailored to the needs of electric vehicle users. This included adopting emergency response protocols aimed at building community and loyalty among bikers.
Impact:The elevated customer experience bolstered brand loyalty and created a community of engaged users who resonated strongly with the brand’s premium positioning. The strategy positioned the manufacturer as an innovative leader in the connected mobility sector.